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Feb 2017

Third Edition of Eroica California Set for April 8-9 in Paso Robles, CA

Eroica California Allegretto Vineyard Resort Paso Robles - 2700 Buena Vista Drive, Paso Robles, California 93446

Third Edition of Eroica California Set for April 8-9 in Paso Robles, CA
1,000 Riders Expected To Experience Vintage Bike Cycling Event


Paso Robles, California, February 9th--The third edition of Eroica California is set to take place April 8-9 in Paso Robles, the heart of California's Central Coast wine country. The vintage bike cycling event draws its roots from the Italian L'Eroica, or "The Heroic", event held annually since 1997 in the Tuscan town of Gaiole in Chianti, which is also the "sister city" of Paso Robles. Eroica California has seen continued growth since its inaugural year, both in participants and an ever-expanding festival.

A full weekend of events surrounds Eroica California, including the prestigious Concours d'Elegance on Saturday the 8th, where participants can enter their own vintage road bikes for a chance to win "Best of Show", or just enjoy the dozens of one-of-a-kind works of art that range from the early 1900s up to the more "modern" 1980s era.

In the historic Paso Robles Downtown Park, the festival features booths from local businesses and artisans, as well as a cycling fair with vendors of bikes and parts from all eras. Regardless of whether you're a seasoned vintage aficionado, or looking for your first wool jersey, the festival offers something for everyone. Saturday will also include a screening of the film "Marinoni: The Fire In The Frame" that chronicles the life of champion cyclist and frame builder Giuseppe Marinoni. The day concludes with a Tuscan style dinner, complete with local beers and wine, followed by a benefit auction where all proceeds go to Hospice of SLO County.

Sunday the 9th is the weekend's high point, where many of the riders will come dressed for the era, complete with wool jerseys, lace-up shoes, and hairnet helmets before departing on one of four routes, ranging from 40 miles all the way up to the "Heroic" 127-miler. Regardless of the route chosen, each one features some of the best roads in the region, passing through vineyards on rolling country terrain dotted with California Oaks.

All routes have a taste of tradition, with scenic sections of gravel roads and rest stops located at farms and vineyards offering gourmet food for a truly unique experience. The two longer options will take riders over the coastal mountain range and down to the picturesque towns of Cambria and Cayucos along the Pacific Ocean before ultimately finishing back in Paso Robles where an Italian lunch will be served.

Eroica California has partnered with Allegretto Vineyard Resort to continue the European-themed weekend. Participants will receive a discounted room rate and can enjoy hotel amenities such as the Willow Creek Wine Tasting Room and the Northern-Italian cuisine from Cello Ristorante & Bar. Allegretto will also be hosting the press conference in their ballroom Friday evening.

Registration is currently open at www.eroicacalifornia.com. A portion of every entry will go to benefiting Hospice of San Luis Obispo County.

Eroica California partners include: Santini, Bianchi, Giro, Barone Ricasoli, Continental, Brooks, Pantofola d'Oro, Mavic, Steel Vintage Bikes, Elite, Toscana Promozione Turistica, Travel Paso Robles, City of El Paso De Robles, Allegretto Vineyard Resort, Cayucos, Cambria, Paso Robles Wine Country, Cass Vineyard & Winery, Halter Ranch Vineyard, Olea Farm, San Luis Obispo

ABOUT THE ALLEGRETTO VINEYARD RESORT
At the Allegretto Vineyard Resort, discoveries never end. Inspired by wine country and European hospitality, the Allegretto evokes an Italian vineyard estate on 20 acres of vineyards and fruit- bearing orchards on Paso Robles' bucolic east side. The property is a world unto itself with 171 guest rooms and suites, locally inspired cuisine, wine bar featuring the resort's own private wine label among many others, full-service spa, pool, manicured gardens, walking paths, French inspired Abbey, hundreds of antiques, art and artifacts, 12,000- square-foot courtyard and inspired vignettes that invoke that luxury, warmth, and beauty of la bella vita. Allegretto Vineyard Resort is located at 2700 Buena Vista Drive in Paso Robles, California, 93446. For more information, please visit AllegrettoResort.comor call 805.369.2500.

Media Contact:
Neil Shirley, Lyman Agency
805-709-0581 or neil@lymanagency.com
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